Households

Contacts pulled from Wealthbox or Redtail, or imported via spreadsheet upload, are able to group contacts by Household. This will allow for one email, or handwritten card, to be sent to a Household rather than one individual in the household, or both individuals in the household separately.

How to group by households when setting up a send


When you're setting up an email campaign or a handwritten card send, go through Advanced Recipients Filters to check off 'Display recipients by household.'


Step One:

Step Two:

Once you click, 'View Contacts' you will now see all selected contacts grouped by Household and get your send queued up!


This function will allow handwritten cards and email messages to feel much more genuine. Instead of only one half of a couple receiving a card or email addressed to them, the household will be addressed in terms of the pair.


Redtail Families and Levitate Households


Redtail allows users to define families within its system. Each family is made up of a 'Head of Household,' which is generally the first contact from Redtail that's associated with that family unit, and a 'spouse.' Tertiary family members such as grandparent, grandchild, child, etc. can be added in Redtail, but will not pull in as part of a Levitate Household.


Here is what a Family looks like in Redtail:


How to send an automation to a household, rather than an individual

Now, when setting up an automation, you are able to choose to send it to a household rather than an individual contact. Households will have to be turned on for the account for this feature to work, but it will look like this when setting up an automation:



Wealthbox Households and Levitate Households


Wealthbox allows users to define households within its system. Each household is made up of two contacts in Wealthbox, both of which can be interchangeably labelled head, spouse, or partner. Tertiary family members such as grandparent, grandchild, child, etc. can be added in Wealthbox, but will not pull in as part of a Levitate household.


Here is what a Household looks like in Wealthbox:

Spreadsheet Imports and Levitate Households


For Levitate users that are not integrated with Redtail or Wealthbox, we allow for spreadsheets with Household identifiers to be uploaded.


To ensure that all information is pulled in correctly, the spreadsheet must contain certain column heads!


We will automatically recognize columns with these names and map them to ‘Household Identifier’ on our side:

  • Household
  • Household Name
  • Household Id
  • Household Identifier

Similarly for a column representing the relationship:

  • Relationship
  • Household Relationship
  • Household Title

In order to enable grouping recipients when sending cards, the relationship specified in the spreadsheet must be one of these values:

  • Spouse
  • Partner
  • Husband
  • Wife
  • Head
  • Head of Household

And finally, the 'Household Identifier' can be anything— it just requires that the pair being imported as a Household have matching household identifiers— be it a policy number, something like 'Smith Family 1,' or any unique identifiers pulled from your client database.


How to upload contacts into Levitate via Spreadsheet


Example of a spreadsheet uploaded with Household identifiers:


Let's break it down....


Households works with two distinct contacts— Households is an association between two contacts, this doesn't cause the contacts to merge.


First Name and Last Name are the basics! Above, you'll see our good friends Kermit the Frog and Miss Piggy. Two distinct contacts.


We know that some couples share email addresses. If you would like for them to not merge, so that they can each have a distinct contact profile, you can add an AdditionalID column to the spreadsheet you're importing and that will keep the two individuals in the couple from merging. Here's what that would looks like...


Now, because the AdditionalID was included, they are distinct contacts that are in a Household together.


Household Identifier (can be whatever you choose) MUST MATCH between the two contacts for them to be grouped into a Household.


There must be a Household Relationship included, terms that can be used are mentioned above, for the two contacts to be grouped into a Household.


This is what it'll look like:


Deleting household key facts


Now, Levitate users are able to delete household key facts and household connections between contacts.


Like with other key facts, if this household is pulling from an integration it cannot be manually removed in Levitate, but will need to be removed from the source integration in order to be removed.


Household names in email reporting


Now, when sending by household, the household name will show up in email reporting.






All existing Levitate users will be able to access the ability to group contacts by household. If you have any questions, concerns, or need assistance importing a CSV with Household information, reach out to support@levitateapp.com.

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