Google Business Profile + Levitate
To bring our Customer Satisfaction surveys full circle, admin users on Levitate are now able to get connected to their Google Business profile. In order to see reviews, the credentials entered must belong to an admin, a manager, or an owner of the Google Business profile.
The integration requires the Customer Satisfaction Surveys feature on your account. If your account has Surveys, you haven't already connected to a Google Business profile, and you are an admin user, you'll see this Integration Available! dashboard card prompting you to connect. Click Connect with Google Business Profile to get started.
Once connected, you will now be able to track Google reviews received while being signed on with Levitate— you'll see your percentage increase in reviews, star ratings and written reviews from clients on the Business Profile dashboard card. Admins will see a Post a response button on any review that hasn't been replied to yet.
On 5-star reviews that haven't been shared yet, you may also see Create Social Post. This button only appears if your account has Social Media and you have permission to send social posts.
Click Post a response to open the Google Review Response window. Type your reply in the New Response box, or click Craft Reply Message in the Ask Lev pane to have our AI assistant draft one for you. Lev's draft appears in the Ask Lev pane. Click Use this Response under the draft to copy it into the New Response box, where you can edit it before clicking Post My Response to post it back to your Google Business profile. After the first draft, keep chatting with Lev in the same pane to ask for changes or a new version. Use the arrows on either side of the review to move between reviews and respond to new ones without having to click into multiple windows or tabs.
If you're the connected Admin— you can make changes to your Google Business profile integration, you're able to access them via the Integrations menu found under your name in the upper right corner. From the Google Business Profile integration page, you can turn syncing on or off for each connected location with Disable sync / Enable sync, then click Save changes to apply it. Disabling sync for a location hides its existing reviews from your Levitate reports and stops new ones from coming in. If sync is turned off for every location, the dashboard card shows that syncing is turned off. You can also click Disconnect Google Business to remove the integration. The same page has AI auto-reply settings for Google reviews.
Notifications about new Google Reviews
Levitate can email Admins when new Google Reviews come in, so they can respond as soon as possible! Responding to Google Reviews helps with search engine placement and brings more traffic to your website, and hopefully your business!
A single new review sends its own email. When several new reviews arrive at once, they're combined into one digest email. Only reviews from the last 30 days are included.
These emails require Levitate AI on your account and aren't sent to cancelled accounts. They're turned on automatically for accounts created on the Business plan and above (except real estate accounts) and for accounts using AI auto-reply. Accounts that upgraded to Business later aren't turned on automatically. If your account isn't set up for these emails, or your admins aren't receiving them, reach out to your success manager or Levitate Support.
These notifications are totally optional, and each Admin can opt out individually. In your personal Notification Settings, find the Reviews with Levitate - notify when a new Google review is received section and uncheck Notify me via email. This section only appears once these emails are turned on for your account.
Here's what that notification email looks like:
In the email, click Post Reply to open the review in Levitate with the AI-suggested reply already filled in, or Write my own reply to start your own. If Social Media is on for your account, a Create Social Post button also appears. When several new reviews arrive together, the digest email has a See all reviews button instead.
If you haven't sent out a Customer Satisfaction Survey yet...
Here's the full guide on creating a Customer Satisfaction Survey in Levitate
Troubleshooting Google Business Profile Connection Issues
If you're running into errors while trying to connect your Google Business Profile to Levitate — particularly when using a personal email address — this article will help you identify and resolve the issue.
Why Personal Email Addresses Can Cause Issues
When connecting your Google Business Profile (GBP) to Levitate, the Google account you use must have admin, owner, or manager access to the business profile.
A personal Gmail account that has not been added to your Google Business Profile will not have the necessary permissions — even if it's the email you use day-to-day. This is the most common cause of connection failures.
How to Fix It
Step 1: Check your account's access level
- Go to your Google Business Profile and sign in
- Navigate to Business Profile Settings → Managers
- Confirm that the Google account you're using is listed as an Owner, Manager, or Admin
Step 2: Add your personal email as a manager (if needed)
- If your personal email isn't listed, you can add it as a manager from within Google Business Profile settings
- Once added, allow a few minutes for the permissions to propagate, then try connecting again in Levitate
Step 3: Reconnect in Levitate
- In Levitate, navigate to the Google Business Profile integration
- Follow the connection flow and sign in with the Google account that now has the correct access
- If you see an "Integration Disconnected" error or the connection fails, double-check that the correct account is being used during the Google sign-in step
Things to Keep in Mind
- Levitate does not block personal Gmail accounts outright — the issue is whether that account has been granted access to the specific business profile in Google's settings.
- The connection error shown in Levitate will say "Integration Disconnected" — this is a generic message. The underlying cause is almost always a permissions issue on the Google side.
- If you've confirmed your permissions are correct and are still seeing the error, contact Levitate support for further assistance.
FAQs
Q: Can I use a personal Gmail account to connect my Google Business Profile?
A: Yes — but only if that personal Gmail has been added as an owner, manager, or admin of your Google Business Profile. The account type (personal vs. business) doesn't matter; it's the access level.
Q: I've confirmed I have manager access, but I'm still getting a connection error. What should I do?
A: Try disconnecting and reconnecting the integration. If the issue persists, reach out to Levitate support — there may be a configuration issue on Google's end.
Q: Does it matter if I use a Google Workspace account vs. a personal Gmail?
A: Either can work as long as the account has the required access level (owner, manager, or admin) within your Google Business Profile.
Q: My business has two separate Google Business Profile locations. Can I connect both to a single Levitate account?
A: Yes. The Google Business Profile integration is account-wide, so all locations accessible through your connected Google account are available in Levitate. When you connect, Levitate pulls in each location automatically. Reviews from each location appear in your dashboard with the Business Name and City so you can tell them apart. If you need to adjust which specific locations are synced after connecting, go to Integrations (under your name in the upper right corner) → Google Business Profile and use Disable sync / Enable sync next to each location, then click Save changes.
Q: I am an admin, manager, or owner of multiple Google Business pages— will all of them show up here?
A: By default, yes. Every location is synced when you connect. To stop syncing a location, an admin can go to Integrations → Google Business Profile and click Disable sync next to that location, then click Save changes. To turn it back on, click Enable sync and save again.
Q: Can each user connect to a Google Business page?
A: No, the Google Business page integration is intended to be an account-wide feature, not user-by-user.
Q: I manage multiple locations with multiple Google Business Profiles— how can I tell which reviews are being left for which location?
A: When reviews come through, they will show on your dashboard with the Business Name and City. After connecting, all of your locations are synced by default. You can turn syncing off for any location from Integrations → Google Business Profile.
Q: How long does it take for a Google review to appear in Levitate?
A: There may be a delay between when a Google review is posted and when it appears in Levitate. Levitate checks Google for new reviews about once an hour, but timing on Google's side can vary, so some reviews can take a day or longer to appear. If a review still hasn't appeared after a day, confirm the Google Business Profile integration is still connected and authorized (an "Integration Disconnected" error means it needs to be reconnected), then check Integrations → Google Business Profile to make sure sync is enabled for that review's location. If it is and the review still hasn't appeared, contact Levitate support.
Q: Why aren't all my Google reviews showing up right away?
A: If your business receives a large number of Google reviews in a short period of time, some reviews may not appear immediately. Google may temporarily hold these reviews while conducting an audit to determine if they are legitimate or potential spam. Once the review process is complete, approved reviews will become visible.
Q: Why do my Google reviews look different in Levitate compared to my Google Business profile?
A: If you're noticing differences between reviews in Levitate and on your Google Business profile, the first step is to compare the reviewer names in both places. In some cases, discrepancies can occur if the connected Google account is not the correct one.
If the reviewer names in Levitate don't match what you see on your Google Business profile, it's likely that a different or incorrect Google account was connected. Double-checking the connected account can help ensure your reviews are syncing accurately.
Q: Does Levitate's Google Business Profile integration require my business to have a physical location set up on Google Business?
A: Google Business Profile listings with a verified physical location are generally required for the review sync feature to work correctly. Profiles configured as service-area businesses without a verified storefront address may have limited integration capabilities. If you're unsure whether your profile is set up in a way that supports the integration, reach out to your Success Specialist for guidance.
Q: Why did my reply to a Google review fail to post?
A: When a reply can't be posted, the reply dialog shows the reason. For example, if Google is still holding a new review, the dialog shows "Google isn't showing this review right now. Google often holds new reviews for a few hours after they're posted, so please try again later." If no specific reason is available, the dialog shows "There was an issue submitting your response. You can try again, or reach out to support."