Texting Campaign Registration

As of July 2023, all major messaging API providers (we use Bandwidth) for A2P (application to consumer) text messaging must register their 10-digit number with The Campaign Registry (TCR). This applies to numbers generated on the Levitate platform, as well as numbers that we have hosted or ported into the platform.

Why should I register my texting campaign?

By registering all of the text message sends and text message campaigns going out via Levitate, we are helping ensure that your text messages have a much higher deliverability rate, as well as overall legitimacy. Registering your business keeps spammy marketing messages at bay, while also authorizing and prioritizing your sends. TCR will vet your business and ensure that you are remaining compliant with campaign restrictions and guidelines. 

How will this impact my text messages in Levitate?

The good news is that registration will positively impact your text message deliverability and efficacy! Ensuring that consumers are getting less spam will make text campaigns and messages from businesses much more effective. We are covering any fees associated with campaign registration through our provider, Bandwidth. We just need you to fill out this information for submission.

What do I need to register?

To successfully submit registration, you'll need to come prepared with a few things.

1. Tax EIN— read more below!
2. Your website's privacy policy
3. Opt-in language to be used when collecting phone numbers, be it an online form, an offline form, or a verbal agreement offline.

Tell me more about the privacy policy and opt-in language

Privacy Policy

Your website must have a privacy policy that explicitly states that your organization does not share or sell personal information with third parties, without consent, except when legally required to do so. Your privacy policy must share information about how to opt out of further communication, particularly text messages.

Opt-in language

If you collect phone numbers, online or offline, you must have opt-in language available to those whose numbers you are collecting.

Sample opt- in language:

"I grant XYZ Company the ability to send relevant text messages to the phone number provided. Texting messaging rates apply. The frequency of text messages will vary. Reply STOP at any time to unsubscribe from text messages."

Feel free to make this message your own, but it must provide consent, information about frequency and data rates, and a method for unsubscribing from text communications.

What is a Tax EIN?

Out of all pieces of the registration, the Tax EIN should be the only piece of information that you won’t necessarily know off the top of your head. A Tax EIN (Employer Identification Number) can be found on your business’s tax documents and doesn’t change year to year.

If you're a sole proprietor, reach out to Support!

Registration submission flow

To get started, read more about what you'll need (discussed above!) and non-compliance carrier fees that may apply.

Confirm that you're ready to register and continue on.

On the next page, you'll enter basic identifying information for yourself and for your company. You'll need to choose 'Business Type' out of a few options, choose what suits you best. Same for industry. You must provide your business's website URL so The Campaign Registry can check to ensure that you're compliant with their privacy policy and opt-in language requirements.

Next, you'll have to disclose if you are a direct lender.

From there, you'll have to confirm or deny if you're planning on sending phone numbers through text messages on Levitate. Essentially, we need to make sure we're providing the correct context and content of the text messages, so if you're sending phone numbers through text, please click 'Yes' and provide an example of what that'll look like. This question isn't meant to be a trick, just a way to ensure we know that you will be sending phone numbers, so that we can monitor and adjust accordingly.

Then, you'll be prompted to provide the URL to your website's privacy policy. If you don't have a privacy policy, they are pretty simple to generate online and can be added to your website easily— if you have had your website built by a third party, it should already have a privacy policy readily available!

Finally, you'll have to provide some context and details around how you ask contacts to opt-in for texting (online, offline (verbal), offline (form)). If you have a website form collecting email addresses, you'll need to provide that URL. If you're collecting consent offline, you'll need to provide a script of what you have printed or what you verbalize to your contacts.

Now, all you have left to do is submit! Your success specialist is able to keep up with the status of your registration, but we expect the turnaround to be about 5-7 business days.

Some finer details...

Non-Compliance Carrier Fees

The following content is prohibited by the telephone carriers in text campaigns. You are responsible for carrier fees, which may be up to $2,000 for each violation, if you use texting campaigns for the following:

High-Risk Financial Service

• Payday loans
• Non-Direct lenders
• Debt collection

Debt Forgiveness

• Debt Consolidation
• Debt Reduction
• Credit Repair Programs

Illegal Substances

• Cannabis
• Illegal Prescriptions

Work & Investment Opportunities

• Work from Home Programs
• Job Alerts from 3rd Party Recruiting Firms
• Risk Investment Opportunities

Other

• Gambling
• Any other illegal content
• Lead generation indicates the sharing of collected information with third parties
• Campaign types are not in compliance with the recommendations of or prohibited by the CTIA Short Code Monitoring Handbook, Version 1.7, or later.
• Campaign types are not in compliance with the recommendations of or prohibited by the CTIA Messaging Principles and Best Practices - 2019 version

If you have any questions about campaign registration please reach out to support@levitateapp.com.