Privacy Policy and Opt-In language for text registration

Going through text campaign registration and need sample language to use on your submission?


We have sourced this information directly from Bandwidth, our provider who is vetting and either approving or declining registration submissions based on the content of your website's privacy policy and your opt-in language.


You can also read up on common reasons for a vetting rejection here.

Language for opt-ins


Regardless of if you're collecting phone numbers through a form on your website or offline, you must provide a means for your contacts to opt-in, and opt-out, of receiving messages via text from your company.


On your website:


Phone Number Field:

Phone Number (optional)


Opt-In Checkbox and Disclosure:

Along with the actual opt-in language, it's highly recommended to provide a checkbox for the consumer to select if they'd like to opt-in to messages.


Why the phone number field should be optional

One of the biggest reasons why a campaign registration failure happens for opt-in language is because the phone number is required and the opt-in is required— this is considered to be forced consent. The best course of action is to make the phone number an optional field. If you cannot make the phone number optional, you will need to make sure that the opt-in has a checkbox that allows the contact to choose to receive text messages from your company.


This section should contain a clear and concise description of how an end user signs up to receive messages. Opt-in must be 1 to 1, can't be shared with third parties, specific for text messaging, and can't be implied. It must be clear, conspicuous, and can't be obscured within the terms & conditions and/or other agreement(s).

Key Compliance Points for Opt-in


  1. Explicit Consent: The opt-in checkbox must be unchecked by default, requiring users to take an affirmative action to opt in.
  2. Clear Disclosure: Clearly state that by opting in, they will receive recurring automated text messages.
  3. Opt-Out and Help Instructions: Include instructions for opting out and seeking help within the disclosure.
  4. Cost Disclosure: Mention that message and data rates may apply.
  5. Link to Privacy Policy: Provide a clickable links to your privacy policy.

And what needs to be included for a compliant Call to Action disclosure:

  1. Brand name— the name of your company
  2. Types of messages being sent— marketing, reminders, informational messages, donation asks, etc.
  3. Message frequency disclosure— how often your company will be reaching out by text
  4. Rate disclosure— "Message and data rates may apply"
  5. HELP information — "Reply HELP for help"
  6. STOP opt-out information— "Unsubscribe at any time by replying STOP"
  7. Link to the Privacy Policy and Terms & Conditions

Copy and paste onto your site:


By submitting this form and signing up for texts, you consent to receive [e.g. communications, donation asks, reminders, informational messages]1 from [Company Name]2. Message and data rates may apply. Message frequency varies. Unsubscribe at any time by replying STOP. Reply HELP for help. Privacy Policy and Terms [link]3.


  1. The type of messages will need to be congruent with what you are planning on sending. Information, meeting reminders, communications, etc. If you are a Non-Profit that will be soliciting donations through text message, you will need to include 'donation asks' as a type of message here.
  2. Add your company name! It will need to match what you have registered with.
  3. Finally, you'll need to link to your Privacy Policy & Terms. Below, we'll spell out what needs to be in the Privacy Policy & Terms in order for your campaign to get approved.

Example of a compliant contact form:


Opting-in offline


If you do not collect phone numbers through a form on your website, you will still need to disclose how you provide opt-in information to contacts offline when collecting their information. Below is what you can provide when submitting your text registration through Levitate.


Compliant form for collecting numbers offline


Compliant script for collecting numbers offline


On both of these documents, you will need to update with a bit of information— your company's name and contact information if using the privacy policy as well. You can either create a copy of the document, copy and paste the text, or download a version of the document to be edited. To keep the original document from getting changed, we will not allow editing access.


Privacy Policy


Do you need to add a privacy policy to your site? The one below can be used on your site and is compliant.

*Please be aware that there are a few spots in this text that need to be customized with your company's contact information, a phone number and/or an email address. If this is copied and pasted without being updated with your information, your submission will likely be denied.

**If you are a non-profit that is soliciting donations through text messages, this will need to be disclosed in the opt-out and mobile options section of this privacy policy.


Download the document here. Just make sure to update with your company's information before adding to your site.


Privacy Policy 

Welcome to our website. We value your privacy and are dedicated to protecting your personal data. This privacy policy outlines how we collect, use, store, and protect your personal data, and your rights concerning this data. We do not share your data with third parties for marketing or promotional purposes.


1. Data Sharing and Disclosure 

We do not share your personal data with third parties for marketing or promotional purposes. We may share your data with third parties only in the following circumstances:


  • Service Providers: With third-party service providers who perform functions on our behalf, such as IT service providers, data storage providers, and telecom service providers 
  • Legal Obligations: When required by law or to respond to legal processes. 
  • Protection: To protect our rights, property, and safety, or that of our customers and others.

2. Data We Collect 

We collect various types of personal data, including:

  • Identity Data: First and last name. 
  • Contact Data: Email address, phone number, billing and delivery address
  • Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform. 
  • Usage Data: Information about how you use our website, products, and services. 
  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

3. Methods of Data Collection 

We collect personal data using various methods, primarily through forms on our website: 

  • Direct Interactions: You provide your personal data when you fill out forms, create an account, subscribe to our services, request marketing materials, or give us feedback. 
  • Automated Technologies: As you interact with our website, we may automatically collect technical data about your equipment, browsing actions, and patterns. We collect this data using cookies, server logs, and other similar technologies

4. How We Use Your Personal Data

We use your personal data for the following purposes:

  • SMS Program: If you opt into our SMS program, we will send you messages regarding our services, updates, policies, and promotional offers. You will receive messages about product updates, service notifications, and special offers. You can opt-out at any time. 
  • Service Provision: To perform the contract we are about to enter into or have entered into with you. 
  • Marketing and Communications: To send you marketing materials and communicate with you about our services. 
  • Prospecting: To analyze your data to understand your preferences and prospects for new clients. 
  • Customer Support: To respond to your inquiries and provide support.

5. Data Storage, Maintenance, and Protection 

We implement appropriate security measures to protect your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. These measures include: 

  • Data Encryption: Encrypting personal data to protect it from unauthorized access. 
  • Access Controls: Limiting access to personal data to authorized personnel only. 
  • Regular Security Assessments: Conducting regular security assessments to identify and mitigate potential vulnerabilities.

6. Your Rights You have the following rights regarding your personal data: 

  • Access: You can request access to the personal data we hold about you. 
  • Correction: You can request correction of any incomplete or inaccurate data we hold about you. 
  • Erasure: You can request deletion of your personal data where there is no good reason for us to continue processing it. 
  • Objection: You can object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation that makes you want to object to processing on this ground. 
  • Restriction: You can request restriction of processing of your personal data.

7. Opt-Out Options and Mobile Information

You have the right to opt out of receiving marketing communications from us at any time by: 

  • SMS: Replying "STOP" to any SMS message you receive from us. Email: Clicking the "unsubscribe" link in any email you receive from us. 
  • Account Settings: Updating your preferences in your account settings on our website.

More on mobile information usage, collection, and privacy

  • Our SMS program provides updates, notifications, and promotional messages related to our services. By subscribing to our SMS program, you consent to receive SMS messages at the phone number provided. Message frequency may vary based on your interaction with our service.
  • We do not share your mobile information with third parties or affiliates for marketing or promotional purposes. Additionally, all the categories of personal data mentioned above exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties under any circumstances.However, we may share your data with trusted service providers who assist us in operating our SMS program, provided they agree to keep your data confidential and use it solely for the purpose of providing services on our behalf.
  • You have the right to access, correct, verify, or remove your personal information at any time. To manage your information, please contact us at [Phone number].
  • Opt-Out Option: If you wish to opt-out of receiving SMS messages, you may do so at any time by replying "STOP" to any of our messages or by contacting us directly at [Phone number]. Opting out will not affect your other interactions with our services.

8. Changes to this Privacy Policy 

We may change this Privacy Statement from time to time when necessary to reflect changes in our Services, how we use personal information, or the applicable law. If we make changes, we will revise the “Last Updated” date at the top of the statement. If we make material changes, we will provide you with notice or obtain consent regarding such changes as may be required by law. We encourage you to review the Privacy Statement whenever you access the Services or otherwise interact with us to stay informed about our privacy practices and the ways in which you can exercise choice over these practices. The practices described in this Privacy Statement are subject to applicable laws in the locations in which we operate.


Already have a privacy policy and just need to update it?

You can add this to your privacy policy to make it compliant:


Opt-Out Options and Mobile Information

You have the right to opt out of receiving marketing communications from us at any time by: 

  • SMS: Replying "STOP" to any SMS message you receive from us. Email: Clicking the "unsubscribe" link in any email you receive from us. 
  • Account Settings: Updating your preferences in your account settings on our website.

More on mobile information usage, collection, and privacy

  • Our SMS program provides updates, notifications, and promotional messages related to our services. By subscribing to our SMS program, you consent to receive SMS messages at the phone number provided. Message frequency may vary based on your interaction with our service.
  • We do not share your mobile information with third parties or affiliates for marketing or promotional purposes. Additionally, all the categories of personal data mentioned above exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties under any circumstances.However, we may share your data with trusted service providers who assist us in operating our SMS program, provided they agree to keep your data confidential and use it solely for the purpose of providing services on our behalf.
  • You have the right to access, correct, verify, or remove your personal information at any time. To manage your information, please contact us at [Phone number].
  • Opt-Out Option: If you wish to opt-out of receiving SMS messages, you may do so at any time by replying "STOP" to any of our messages or by contacting us directly at [Phone number]. Opting out will not affect your other interactions with our services.

Terms & Conditions

For messaging

You agree to receive informational messages (appointment reminders, account notifications, donation asks etc.) from [Company Name]. Message frequency varies. Message and data rates may apply. For help, reply HELP or email us at [email address]. You can opt out at any time by replying STOP.


What if I can't manage or change my current site?


Currently, if your website doesn't have a privacy policy, or if it's insecure, a domain parking site, etc. your registration submission will be rejected. As a company, Levitate is not able to access websites that we do not own and operate.


Interested in a new website? Levitate can create, launch, and assist in managing your site! Reach out to your Customer Success Specialist if you'd like to get more information on our sites, pricing, and options. Websites will come pre-loaded with a privacy policy and opt-in language for texting.


More about Levitate websites


Still need help?


Reach out directly to your success specialist for additional assistance!

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