Privacy Policy and Opt-In language for text registration
Going through text campaign registration and need sample language to use on your submission?
Language for opt-ins
Regardless of if you're collecting phone numbers on an online form, an offline form, or verbally in person or over the phone, you must provide a sample 'script' of language that you use when asking for a number. If you're collecting numbers on an online form on your website, the opt-in language should appear on that form as well.
Phone Number Field:
Phone Number (optional)
Opt-In Checkbox and Disclosure:
☑ Yes, I want to receive exclusive updates, offers, and news via text message from [Your Company Name]. By providing my phone number and checking this box, I agree to receive recurring automated promotional messages. Message and data rates may apply. Reply STOP to unsubscribe. View our [Privacy Policy] and [Terms of Service].
Why the phone number field should be optional
One of the biggest reasons why a campaign registration failure happens for opt-in language is because the phone number is required and the opt-in is required— this is considered to be forced consent. The best course of action is to make the phone number an optional field. If you cannot make the phone number optional, you will need to make sure that the opt-in has a checkbox that allows the contact to choose to receive text messages from your company.
When adding this language to your online form, or in your registration submission, you are welcome to customize it (past just adding in your company name) but we highly recommend that you do not remove any of the language above from the statement.
What an opt-in statement should look like on your site
Key Compliance Points for Opt-in
- Explicit Consent: The opt-in checkbox must be unchecked by default, requiring users to take an affirmative action to opt in.
- Clear Disclosure: Clearly state that by opting in, they will receive recurring automated text messages.
- Opt-Out and Help Instructions: Include instructions for opting out and seeking help within the disclosure.
- Cost Disclosure: Mention that message and data rates may apply.
- Links to Privacy Policy and Terms: Provide clickable links to your privacy policy and terms of service within the form.
SMS Privacy Policy addition
To make things easier for you, we've written out an SMS section that you can tack right on to your existing Privacy Policy. You'll just need to personalize it with your company info.
SMS Privacy Policy
Last Updated: [Date]
1. Overview of SMS Program
Our SMS program provides updates, notifications, and promotional messages related to our services. By subscribing to our SMS program, you consent to receive SMS messages at the phone number provided. Message frequency may vary based on your interaction with our service.
2. Types of Personal Information We Collect
We may collect the following personal information to facilitate our SMS program:
- Name
- Phone number
- Email address (if applicable)
- Other contact information (if applicable)
3. Methods of Data Collection
We collect personal data through the following methods:
- Online Forms: Information is collected when you submit a form on our website to subscribe to our SMS program.
- Physical Forms: Information is collected when you fill out and submit a physical form at one of our locations or events.
4. How We Use Your Personal Data
The personal data we collect is used to:
- Send you SMS messages related to updates, notifications, and promotional offers.
- Communicate policy updates and other service-related information.
- Prospect for new policies and clients, where applicable.
- Improve our services and tailor our communications to better meet your needs.
5. Storage, Maintenance, and Protection of Personal Information
We store and maintain your personal information in secure databases protected by industry-standard security measures. We take appropriate steps to protect your personal data against unauthorized access, disclosure, alteration, or destruction.
6. Sharing Personal Data with Third Parties
We do not share your mobile information with third parties or affiliates for marketing or promotional purposes. Additionally, all the categories of personal data mentioned above exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties under any circumstances.
However, we may share your data with trusted service providers who assist us in operating our SMS program, provided they agree to keep your data confidential and use it solely for the purpose of providing services on our behalf.
7. Managing Your Personal Information
You have the right to access, correct, verify, or remove your personal information at any time. To manage your information, please contact us at [Contact Information].
Opt-Out Option: If you wish to opt-out of receiving SMS messages, you may do so at any time by replying "STOP" to any of our messages or by contacting us directly at [Contact Information]. Opting out will not affect your other interactions with our services.
8. Contact Us
If you have any questions or concerns regarding this SMS Privacy Policy or our data practices, please contact us at:
[Company Name]
[Address]
[Phone Number]
[Email Address]
This version of the privacy policy clearly states that mobile information and SMS opt-in data will not be shared with third parties, ensuring compliance with your requirements.
What if I can't manage or change my current site?
Currently, if your website doesn't have a privacy policy, or if it's insecure, a domain parking site, etc. your registration submission will be rejected. As a company, Levitate is not able to access websites that we do not own and operate.
Interested in a new website? Levitate can create, launch, and assist in managing your site! Reach out to your Customer Success Specialist if you'd like to get more information on our sites, pricing, and options. Websites will come pre-loaded with a privacy policy and opt-in language for texting.
Still need help?
Reach back out to the email you received prompting you to make a change to your website or opt-in language for registration purposes and we'll be able to assist!