Using Attachments in Automations
Automation emails can include file attachments — PDFs, images, and other documents — so contacts receive the resources they need right alongside your message. This article covers what you can attach, how to add attachments to a step, and best practices for deliverability.
What you can attach
- PDF documents (guides, brochures, reports)
- Image files (JPG, PNG)
- Other documents (limited by file size)
- Resources and educational materials
File Size Limits
- Maximum file size per attachment: 3 MB
- Recommended: Keep attachments under 5 MB for optimal deliverability
- Each email provider has different limits, so deliverability may fluctuate based on the recipient's provider.
Adding attachment to automation steps
- Navigate to Automations and create a new automation or edit an existing one.
- Add an Email step where you want to include attachments.
- Compose your email content.
- Look for the Attachments or Add Files option.
- Select your PDF or other file from your computer.
- Wait for the upload to complete.
- Verify the file appears in the template.
- Save the automation step.
Best Practices for Automation Attachments
File Preparation
- Name files clearly and professionally (for example: 2025_Financial_Planning_Guide.pdf).
- Compress large files to reduce size — free file compressors can be found online.
- Run a test with the file to ensure accuracy when received and opened.
- Include a quick file description in the body of the email.
Deliverability Considerations
- Smaller attachments have historically better deliverability.
- Some email providers flag large attachments as spam.
- Consider linking to documents instead of attaching, especially for larger files.
Linking vs. Attaching
When to Attach Files
- Small files under 2 MB
- Documents contacts need to save or print
- Personal or confidential information
- One-time resources
When to Link Instead
- Large files over 5 MB
- Frequently updated content
- Resources that may change
- Content you want to track opens on
Setting Up Linked Resources
- Upload the document to your website or cloud storage.
- Generate a shareable link.
- In the automation email, add a link with descriptive text.
- Example: "Download our complete guide here."
Use Cases for Attachments to Automation Steps
Welcome Sequences
- Attach onboarding guides for new clients
- Send welcome packets with company information
- Deliver initial resources and checklists
Educational Drip Campaigns
- Send a series of educational PDFs over time
- Deliver chapter-by-chapter guides
- Provide progressive learning materials
Event Automations
- Attach event tickets or confirmations
- Send venue maps and directions
- Deliver event agendas or schedules
Renewal & Birthday Automations
- Attach policy summaries at renewal time
- Send birthday cards or special offers
- Deliver anniversary celebration materials
Compliance and Documentation
- Automatically send required disclosures
- Deliver policy documents when a contact meets criteria
- Send regulatory required materials
Troubleshooting & Attachment Issues
"My attachment won't upload."
- Check that file size is within limits.
- Ensure the file format is supported (PDF, JPG, PNG).
- Try compressing the file.
- Check your internet connection.
- Try a different browser.
"Contacts say they didn't receive the attachment."
- Check spam folders — attachments can trigger spam filters.
- Verify the file uploaded successfully in automation settings.
- Send a test email to yourself to confirm the attachment arrives.
- Consider file size — very large files may be blocked.
"The attachment looks wrong or won't open."
- Test the file on multiple devices before adding it to an automation.
- Ensure the PDF is not password protected or corrupted.
- Try re-exporting or re-saving the PDF.
- Check that the file wasn't saved in an unusual or proprietary format.
"Can I change an attachment after an automation is running?"
- Changing the attachment in automation settings affects future sends only.
- Contacts who already received emails keep the original attachment.
- To update, edit the automation step and replace the file.
- Consider creating a new automation version for major changes.
FAQs on Automation Attachments
Q: How many attachments can I include in one automation email?
A: Typically, 1–3 attachments are recommended for deliverability. Too many attachments can trigger spam filters.
Q: Can I use different attachments for different contacts in the same automation?
A: No — all contacts going through a specific automation step receive the same attachment. For personalized documents, you'd need to set up different automation branches or steps.
Q: Will attachments work in text-only emails?
A: Attachments are sent with both HTML and plain text emails. Recipients can download them regardless of email format preference.
Q: Can I attach compliance PDFs that are automatically generated?
A: If you have compliance PDFs generated through Levitate's compliance flow, those are handled separately. For automation attachments, you'll need to manually upload the PDF file.
Q: Do attachments count against my sending limits?
A: Attachments don't directly count against sending limits, but large attachments may slow sending. File size affects deliverability more than count limits.
Q: Can I attach files from Google Drive or Dropbox directly?
A: Currently, you'll need to download the file from cloud storage and upload it to Levitate. Direct cloud integration for attachments may not be available.
Q: Will mobile users be able to view PDF attachments?
A: Yes. Most mobile devices can open and view PDF attachments. Recipients may need a PDF viewer app depending on their device.
Q: Can I see who downloaded or opened my attachment?
A: Attachment-specific download tracking may not be available. You can see email opens, but not separate attachment analytics.