Social Media

Levitate users have access to our social media content and can post them to Facebook, Instagram, and LinkedIn. This article overviews posting to your social networks. Click here to learn more about Social Media Best Practices.

Note: Social media must be enabled for your account, and your user permissions must allow sending social media posts. Without both, the Social tab, Create Social Media Post, and the Social Media settings don't appear.

Click here to learn how to connect your Social Media accounts to Levitate.

Browse Levitate's Social Media Content

Levitate's social media content is in the Campaigns section. Go to Campaigns and click the Social tab to browse social media posts, or click Create Social Media Post on the Social tab to start your own. On other Campaigns tabs, it's in the dropdown next to the main create button.

Some email campaigns also have a matching social media post. When you open one of these campaigns, an Available for social media! banner appears at the top. The banner appears only when social media is enabled for your account. Click the banner to open the social media post.

Social Campaign Cards

Social templates on the Social tab appear as cards that use the same elements as email campaign cards. The card's title is a button that opens the preview. To the right of the title are the social and email pill and the ... menu.

A card can show these markers:

• Social and email pill: hovering over it shows "Also available as an email campaign".
• New badge: a blue badge in the card's corner.
• Time Sensitive badge: an orange badge in the card's corner. Hovering over it shows a tooltip that reads "This is a time-sensitive campaign. Posts will not be published after" followed by the date and the time.

The footer of a card reads "Shared by" followed by the creator's first and last name. If the creator has no name, the footer reads "Shared".

Editing the Post

In the post composer, choose who the post is from (Post From), check the platforms under Where to Share, write your content, and add media. If your account has AI content generation and the post hasn't already been approved for sending, you can also click Write post with our AI assistant to draft the post with AI. The AI assistant is unavailable while Customize by platform is on.

A preview of the post appears on the right. When you're ready, post it right away or schedule it for later, just like a regular email campaign.

Note: Before Levitate posts or schedules a social media post, it checks whether the content still contains un-customized template copy. If any is found, a warning lists what was detected so you can review it. You can fix the copy first or acknowledge the warning and proceed — the same behavior as email campaigns.

Click the Add Media area to open the media window. From there you can upload images, choose from My Images, Generate with AI, Browse Free Images, or Upload Video. The Crop and Logo Overlay tabs become available once the post has an image.

You can add a video to a post instead of images. A post can have multiple images but only one video, and videos can be up to 15 minutes long and 200 MB. Videos must be at least 3 seconds long. Instagram posts need at least one image or video. After you upload a video, it takes a short time to process before you can continue editing the post.

Account administrators can edit all scheduled social media posts.

Editing a Pending Post

A Content Calendar social card marked Pending for: is waiting on approval. To edit the post from its approval preview, open the preview (View Campaign) and choose Edit Social Media Post. Make your changes, click Save, and then click Confirm Update.

After the update is saved, a success message appears and you return to the View Campaign preview. The preview reloads with your edited text and its approve controls, so you can approve the post right away without finding it on the calendar again. If you use Save As from the preview, you also return to the original post's preview.

Note: Posts that are not opened from an approval preview open directly in the editor, and the editor closes when you save.

Customizing a Post Per Platform

By default, a social media post has one caption and one set of media that publishes to every platform you select. If you want different wording or images for Facebook, Instagram, and LinkedIn, turn on Customize by platform in the post composer.

Turning on Customize by platform adds a tab for each platform you've selected — Facebook, Instagram, and LinkedIn. Each tab has its own caption and media, so you can tailor the wording and images to how each platform's audience engages with content. A small dot appears on any tab whose caption or media has been edited, so you can see at a glance which platforms still match your original post and which have been customized.

Click Limits to see the caption and image limits for each platform side by side:

• Facebook: up to 63,206 characters and 10 images per post
• Instagram: up to 2,200 characters and 10 images per post
• LinkedIn: up to 3,000 characters and 20 images per post

To control which images appear on which platform, use the checkboxes in the media grid to send an image to a specific platform's tab. Drag images to reorder them within that tab. Crop and Logo Overlay are also set per platform — switch to a platform's tab and use its Crop and Logo Overlay tabs to adjust that platform's images independently of the others.

Until you turn on Customize by platform, your post stays a single caption and a single set of media that publishes to every selected platform, exactly as before.

Media on Each Platform Tab

Customize by platform is available once you've selected at least one platform under Where to Share. While it is on, each platform tab (Facebook, Instagram, and LinkedIn) shows and edits only its own media. Uploading, cropping, AI editing, removing, and reordering on one tab change that tab only and never affect the other tabs. Apply my Branding is the exception: one run brands the images on every platform tab (see Apply My Branding under Images). There is no shared media pool, and nothing on a tab appears grayed out because of another tab.

AI editing works on the tab you are viewing. The edited dot on a tab, and the Reset option, compare that tab against the media the post had when you turned on Customize by platform.

Some limits apply to the post as a whole, across all tabs:

• Images uploaded on all tabs together share a limit of 10 items.
• Images and video cannot be mixed in the same post.
• A video can be added only when every tab has no media. Upload Video is unavailable while other tabs hold media, and the blocked tab shows the reason.

The image dialog shows a version banner on its Crop tab, and it opens on the tab you chose. On mobile, the shared media and the add-media buttons are hidden while Customize by platform is on.

Note: If you turn Customize by platform off, the post goes back to a single set of media: the media the post started with, plus every image uploaded on any tab. Crops and edits made on individual tabs are not kept.

Mentioning Accounts on Each Platform

Where an @mention works depends on the tab you are editing. Type @ in the caption and the line under the caption tells you what that tab supports:

• Shared post (before you customize): "Type @ to mention a Facebook Page. Instagram and LinkedIn will show only the name, untagged. Customize by platform to tag Instagram accounts." The hint names only the platforms you have selected that do not keep the tag.
• Facebook tab: "Type @ to mention a Facebook Page."
• Instagram tab: "Type @ and a handle to tag an Instagram account." Once you type a handle, the yellow notice described below replaces this hint.
• LinkedIn tab: "LinkedIn posts cannot mention accounts." This line always shows on the LinkedIn tab.

To tag an Instagram account, turn on Customize by platform, open the Instagram tab, and type the account's @handle in that tab's caption. Instagram @handles work only in the Instagram tab. Levitate saves them exactly as you type them, so Instagram tags the account when the post publishes. The shared post and the LinkedIn tab still show a mentioned Page as its name only, without the tag.

If you mention a Facebook Page whose name could not be an Instagram handle, such as "Acme Insurance," the Instagram version posts that name as plain text instead of a tag.

Confirm the Instagram Handle

When the Instagram version of your caption contains @handles, the Instagram tab shows a yellow dot, and a yellow notice appears under the caption: "Confirm each Instagram handle tags the right account." Each handle in the notice links to its Instagram profile, so you can open it and check that it is the account you mean before you schedule or post.

Note: Check each handle yourself, because Instagram tags whichever account matches the handle you typed.

Mentioning a Facebook Page

While composing a Facebook post, you can tag another Facebook Page directly in your post text. In the post composer, type @ followed by the Page's handle or paste the Page's Facebook URL. Levitate will look up the Page and display matching results — select the correct Page from the list to embed the mention. When the post is published to your Facebook Page, the mention appears as a tagged link that your audience can click.

Facebook Page 11247mentions are available on accounts with social media enabled, as long as you have a connected Facebook account. Type at least 3 characters of the handle to see matching Pages.

Sharing a Preview of the Post for Approval

If your firm requires third-party approval for social media posts, or you want feedback from colleagues, you can share a preview link to the post.

1. In the composer for a new post, click Save as draft and give the draft a name. If the post is already saved as a draft, skip this step.
2. Click Copy Preview Link at the top of the composer and share the link.

Note: Save as draft appears only on a new post when you select yourself under Post From. If someone else is selected, an info icon explains "Draft posts can only be saved when selecting yourself as sender." The preview link is created when the draft is saved, so Copy Preview Link doesn't appear on unsaved posts. Save as (and Save Template, which appears when you edit a template you created) saves a reusable template instead, which doesn't create a preview link.

Scheduling the Post upon Approval

Once the post is approved, you can schedule it. The user who saved the post must be the one who schedules it.

Go to Campaigns, click the Social tab, then Social Media Drafts, and click Preview on the post.

From there, you can make any updates and schedule the post.

Social Media Signatures for Disclosures and More

Do you have a disclosure or piece of text that you need included on each and every Social Media post you create? To add a Social Media signature, go to Settings from the menu dropdown under your name in the upper right corner and choose Settings and scroll to Social Media. From there, you will check the box that says Include disclaimer language at the bottom of each social media post and add your signature.

Account-Level Disclaimer Default

Admins can now set an account-level social media signature that acts as the default for all users. When an account default is configured, it overrides any individual user's signature setting for social media posts. If a user does not have their own signature set, the account default applies automatically. Users can still configure their own signature, but the account default takes precedence.

To set the account default, go to Settings, click the Admin tab, open Social Media Settings, and fill in Default disclaimer. Only admins see the Admin tab. The Social Media section in your personal settings only sets your own signature.

Reporting

Once a social media post is scheduled, the user may see it on the https://secure.levitate.ai/#/content-calendar, as well as the social media reporting section. From both areas, you will be able to edit or cancel the post at any time.

If you happen to be disconnected from the social media platform, we will send you an email and also show you a warning in the reporting section.

Copying a Social Post Link

In the social media reporting section, each published post has a copy icon next to View Post for each platform it went to. Posts that haven't published yet show Not Available instead. Hover over the icon to see the Copy link tooltip, then click it to copy the link to that social post. The Blog Report works the same way, with its Post Link column and View Post.

You can also add a social post link to an email. In the email editor, open the Insert menu and choose Social Post Link.

Images

A social media post can include up to 10 images for Facebook and Instagram, and up to 20 for LinkedIn.

Working with Images in the Composer

You can add the same picture to a post more than once, for example an image from My Images. Crop, AI edit, remove, and enlarge act only on the copy you click.

When you crop an image that has already been cropped, the full original appears with an Undo crop button. Undo crop is available for the rest of your editing session.

The Apply my Branding, Crop, and Logo Overlay tabs are disabled, with the reason shown, when there is nothing for them to act on: there is no image, the post has only a video, the post has only GIFs (for Crop), or no brand settings are set up (for Apply my Branding).

Apply My Branding

Apply my Branding adds your brand to the images in a social post. It appears in the bar above the message box in the post composer, and only for accounts that have Brand Settings set up and at least one image on the post. Branding is applied to the media already on screen. You don't open an image dialog, pick the images again, or click Save.

One run covers every platform version of the post. If several versions share the same picture, it is branded once and all of those versions use the result. If a platform has its own crop of an image, that crop is branded separately in the same run. If the media includes a video, the video is left as it is and the images next to it are still branded.

While branding runs

• Each image shows a loader with its own progress text.
• Progress, Cancel, Undo branding, and a count of any failures appear on whichever version tab is open.
• Schedule, Post Now, and all of the save options are disabled, with a line explaining why, until branding finishes.
• The browser tab title shows an hourglass and a badged icon while branding runs. If branding finishes while you are on another browser tab, the icon changes to a check mark, or to a warning if something failed.
• A run that stops reporting progress for 5 minutes is given up on.

When branding finishes

The button reads All images branded when every image is done. If some images fail, the failure count shows on the open tab. Click the button again to retry. Only the images that are not yet branded are processed again.

Click Undo branding to restore the original images on every version at once.

Videos

Before August 2024, our Meta-run social media platforms (Facebook and Instagram) required that videos have sound to be posted. They have since changed this requirement, so now videos without sound can be posted to all connected social media accounts.

Troubleshooting

Posts Only Appearing on Some Platforms

Problem: Post scheduled for all platforms but only publishes to LinkedIn (or only one platform)

Common Causes:

1. Facebook/Instagram Connection Lost

• Connections can expire or disconnect without notification
• Facebook permission changes can break connection
• Instagram must be connected through Facebook Business Manager

How to verify:

• Go to Settings > Social Media
• Check connection status for each platform
• Look for warning icons or "Reconnect" buttons
• Verify all platforms show "Connected" status

2. Facebook Page Permissions Not Selected During reconnection, users must explicitly opt-in to each Facebook page:

• Settings > Social Media > Facebook > Reconnect
• When Facebook auth window opens, select "Edit Previous Settings"
• Check boxes for ALL pages you want to post to
• Ensure that you are not Clicking "Continue" without reviewing page selection
• Click "Done" to save permissions

3. Instagram Not Linked to Facebook Instagram posting requires Facebook connection:

• Instagram must be set up as Instagram Business Account
• Instagram must be linked to Facebook Business Page in Facebook settings
• Cannot post to personal Instagram accounts through Levitate

4. Individual Post Platform Selection When creating post, verify platforms selected:

• Post composer shows platform icons (LinkedIn, Facebook, Instagram)
• Icons should be highlighted/active for selected platforms
• Easy to accidentally deselect platform before publishing
• Review selection before clicking "Schedule"

Removing a Disconnected Account from a Scheduled Post

If a social account disconnects after you have already scheduled a post to it, that post will continue to list the disconnected account as a target. Rather than canceling and rescheduling the entire post, you can now remove the disconnected account from the scheduled post directly.

To remove the disconnected account, open the post from the social media reporting section or the Content Calendar. Find the disconnected account listed as a posting target and select the option to remove it. Levitate will ask you to confirm before making the change. Once confirmed, the post remains scheduled for your other connected accounts and will no longer attempt to publish to the removed account.

Note: Removing an account here affects this scheduled post only. To post to that account again in the future, reconnect it from Settings > Social Media and schedule a new post.

Facebook: What's Supported

Levitate's Facebook integration allows you to:

• Schedule and publish posts to your Facebook Business Page feed

• Manage your Business Page content through Levitate's calendar

Important Limitation: Facebook Groups

Note: Levitate does not support posting to Facebook Groups. The integration works exclusively with Facebook Business Pages.

If you need to post to Facebook Groups, you can:

1. Post directly through Facebook
2. Use Facebook's native scheduling tools for Groups

3. Manage Group content separately from your Levitate workflow

Why does this limitation exist?

Facebook's API does not allow third-party platforms to publish content to Groups. This is a platform-level restriction from Facebook, not a limitation specific to Levitate.

FAQs

Q: Can I connect Facebook and schedule posts to Facebook Groups using Levitate calendar?

A: No, Levitate only supports posting to Facebook Business Pages, not Facebook Groups. This is due to Facebook API limitations that restrict third-party apps from posting to Groups.

Q: What Facebook features ARE supported in Levitate?

A: You can connect your Facebook Business Page and schedule posts to your Business Page feed through Levitate's calendar. This includes text posts, images, and links to your Business Page.

Q: How can I post to Facebook Groups if Levitate doesn't support it?

A: You'll need to post to Facebook Groups directly through Facebook's interface. Facebook provides native scheduling tools for Groups that you can use separately from your Levitate workflow.

Q: Can I add links to my posts in Levitate?

A: Yes—however, link behavior varies depending on the social platform.

Q: How do links work on LinkedIn?

A: LinkedIn fully supports hyperlinks in posts. When you include a URL, LinkedIn will automatically generate a preview image and link preview within the post.

Q: How do links work on Facebook?

A: You can include links in Facebook posts, and they will be clickable. However:

• Facebook does not automatically generate a preview image when posting through Levitate
• Link preview images are not currently supported in Levitate

Adding link previews for Facebook is something we're planning to support in the future.

Q: Can I include links in Instagram posts?

A: No. Instagram does not allow clickable links in post captions.

Q: How do people share links on Instagram?

A: Since links aren't allowed in captions, many users:

• Add the link to their Instagram bio
• Reference it in their post with phrases like "link in bio"

Q: Will Levitate support Instagram links in the future?

A: This limitation is due to Instagram's platform policies, so clickable links in captions are not supported.

Q: Am I able to post Reels to Instagram/Facebook?

A: Yes, on Instagram. A post with a single video is published to Instagram as a Reel. On Facebook, Levitate publishes the video as a standard Page video post, not a Reel. To add a video, open Add media on your post and click Upload Video. Each post can include one video, up to 15 minutes long, and a video can't be mixed with images in the same post.

Q: When I use AI to edit or regenerate an image in my social post, the text and branding inside the image disappear. Why does this happen, and how can I preserve them?

A: When you use the Edit Image with AI feature, the AI generates a completely new image based on your prompt — any text, logos, or branding that were part of the original image (baked into the image file itself) will not carry over to the newly generated image. Your post caption and any logo overlay you have configured in Levitate are stored separately and are not affected. To preserve text or branding that was part of the original image, add that text or branding back after the AI generates the new image, either by uploading a revised version or by using the image editing controls to apply your branding.

Q: Can I delete or remove a social media post that has already been published through Levitate?

A: Once a post has been successfully published to a social platform, Levitate cannot remove it from that platform — you will need to delete the post directly through Facebook, Instagram, or LinkedIn. If a post is still scheduled (not yet published), you can cancel it from the social media reporting section or from the Content Calendar before its scheduled send time.

Q: How do I turn off the logo overlay on my social media posts?

A: When composing or scheduling a social media post, expand Advanced Options in the post editor and use the Overlay Logo toggle (it reads Overlay Logo On or Overlay Logo Off). Switching it off removes the logo from the post's media. The account-level default (the starting state of that toggle for every new post) is controlled by an internal Levitate admin setting — contact your Success Specialist or Levitate Support to have the default changed for your account.

Q: What are the character limits for social media posts in Levitate?

A: Each platform has its own limit: Facebook allows up to 63,206 characters, Instagram 2,200, and LinkedIn 3,000. The character counter in the post editor shows the limit for the platforms you've selected, and you can click Limits to see each platform's limits side by side. If you post to several platforms with one shared caption, the lowest limit among them applies. Shorter posts generally perform better on all platforms. See the Social Media Best Practices article for content and formatting tips.

Q: Can I share my email campaign content to social media directly from Levitate? When I copy and paste my email content the images don't carry over.

A: Levitate's social media posts are created separately from email campaigns — there is no automatic conversion of an email campaign into a social media post. For Levitate's pre-built campaigns that include a paired social media version, you will see an Available for social media! banner when editing the campaign; clicking that banner opens the associated social media post so you can review, edit, and schedule it. For custom campaigns or any email content you want to post to social media, create a new social media post directly from the Social section and re-upload or re-link the images you want to use — images from email campaigns do not transfer automatically to social posts.

Q: Why can't I see scheduled social media posts from other users in the Content Calendar, even when the filter is set to "Show all users"?

A: Non-admin users can only see their own scheduled social media posts in the Content Calendar and social media reporting section — this is by design, not a bug. The "Show all users" filter and the ability to view other users' posts are available to account administrators only. If you need to review or manage a post created by another user, an account administrator can do so from the Content Calendar or the social media reporting section.