Merge Fields

You've probably seen the "first name" merge field when you create a new campaign in Levitate.  Additionally you can select various merge fields using the merge fields bar when creating or editing an email:

Below is a table listing all of the merge fields supported by Levitate when you compose an email.  You may also manually enter these merge fields into an email using double braces, as seen in the "Merge Field" column below. When you type one of the merge fields correctly into the email, you'll see a visual indicator that it's a supported merge field, similar to the way that the "first name" merge field looks in the screenshot above.

Contact Property Merge Field Fallback (if field is empty)
First Name {{first name}} Smart Salutation
Last Name {{last name}} None
City {{city}} "your city"
State/Province {{state}} "your state"
Misc {{bio}} or {{custom}} None
Sender's First Name {{sender first name}} None
Sender's Full Name {{sender name}} None
Meeting Link {{meeting homepage link}} None
Policy/Carrier/Expiration {{policies}} None
Company Name {{company name}} None
Recipient Email Address {{email address}} None

A word of caution: If you plan to use merge fields, make sure all of your contact records contain the field you plan to use. For the First Name field, Levitate uses our Smart Salutation functionality to fall back gracefully. But for the other merge fields, we will simply replace the field with whatever is in the contact record.


For companies in the Insurance Industry, the token {{policies}} will return the statement "Your 'policy' with 'carrier' expires on 'expiration date'." When the carrier information is not available, the statement will simply omit that portion: "Your 'policy' expires on 'expiration date'."

Custom Merge Field

The "Misc" field in the contact profile is a great way to capture a custom merge field. For example, a realtor may want to call out a recipient's County in a campaign. They simply add the county in the "Misc" field of the contact profile and use {{custom}} in the body of the campaign!  

Another merge field not related to contact property is the Unsubscribe link. Though Levitate has some automated Unsubscribe features built-in with the signature, if you want a physical link the viewer can click to unsubscribe, simply put {{unsubscribe link}} to unsubscribe, that will turn into click here to unsubscribe.

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