Unsubscribe Email Recipients
Delivering relevant content to contacts is a principle of Levitate's Keep-In-Touch Marketing strategy. Therefore, it's important to respect a contact's wish to no longer receive content. It's very simple to unsubscribe a contact from receiving group emails. Contacts can still receive individual, direct emails.
Unsubscribe Methods
- Contact: Automatically Unsubscribed via Recipient Email Response
- User: Manually Unsubscribe via Levitate Web App
- User: Manually Unsubscribe via Levitate Plug-in for Microsoft Outlook
- Contact: Manually Unsubscribe via Unsubscribe Link
Automatically Unsubscribed via Recipient Email Response
Users do not always have to manually unsubscribe contacts. Levitate's AI scans email responses for "Opt-Out Verbiage", or key phrases that indicate the recipient's wish to no longer receive group emails. Upon identifying opt-out verbiage, Levitate automatically tags the contact with the Unsubscribe Tag, enabling the "Unsubscribe this contact from my group emails" component (see image above).
Opt-Out Verbiage
- 'unsubscribe'
- 'remove me'
- 'remove ...list'
- 'take me...list'
Manually Unsubscribe a Contact
Web Application
To unsubscribe someone, you can find the recipient in the Levitate app and check the Unsubscribe box below his/her profile.
This will prevent this person from receiving group emails, but they can still receive emails if you are sending just to them.
- Log in to https://secure.levitate.ai
- Click the Contacts tab on the left-hand navigation bar
- Search for the contact
- Click the contact's name
- Click the check box "Unsubscribe this contact from my group emails" (below the tag section)
Levitate Plug-in for Microsoft Outlook
Alternatively, if you are using the Levitate Outlook Plugin, you can unsubscribe someone as soon as they reply by checking the same box; their profile should be pulled up next to their email already.
Adding Unsubscribe Language in Your Signature
As a best practice (and to ensure that you are complying with the CAN-SPAM Act), we automatically add text to the bottom of your email signature to allow recipients to opt-out of receiving emails from you. This is automatically applied to emails with 5+ recipients. The text is similar to the below image and can always change it in Settings.
When someone receives your email with the above instructions, and they reply to opt-out, we will try our best to detect key phrases (like Unsubscribe) and check the unsubscribe box under their profile for you.
If we are not able to auto-detect in certain cases, please use the two methods mentioned at the beginning of the article to unsubscribe a recipient.
What about an "Unsubscribe" link the recipient can click?
Mass-blasts are required to have the Unsubscribe link at the bottom. When you receive an email with the Unsubscribe link at the bottom, it becomes very obvious that it was a mass-blasted email. Our way to unsubscribe above is a little more personal. If you, however, would rather prefer to use the Unsubscribe link anyway, you can enter {{unsubscribe link}} below your signature and that'll turn into "click here".
What the Unsubscribe Tag Blocks
The Unsubscribe tag prevents a contact from receiving:
- Group email campaigns
- Email blasts sent to tag-based lists
- Most automations
Exceptions: Emails That Can Still Be Sent
Contacts with the Unsubscribe tag may still receive:
- Individual direct emails — one-to-one emails sent directly to a specific contact.
- Meeting reminders
- Manually triggered automation emails — only when you explicitly check the Allow sending to unsubscribed contacts box under Advanced Options in the manual automation step.
Note: The Unsubscribe tag is designed to block bulk/group communications. Individual, direct communications are not affected.
Why these exceptions exist
The Unsubscribe tag is meant to allow opting out of marketing/bulk emails, not all communications. One-to-one correspondence and transactional sends (like meeting reminders) remain available so you can continue to handle direct, contact-specific communication.
FAQs
Q: Why was a contact with the Unsubscribe tag still sent an email?
A: The Unsubscribe tag blocks group and bulk emails but does not block individual direct emails or certain manual automations. Check whether the email was sent as a one-to-one direct email, or whether the automation had the Allow sending to unsubscribed contacts option enabled.
Q: Does the Unsubscribe tag block all emails?
A: No. It blocks group email campaigns and bulk sends. Individual direct emails and certain manually triggered automations can still reach unsubscribed contacts.
Q: How do I completely prevent a contact from receiving any emails?
A: Individual emails are always possible by design. If you don't want a contact to receive any communications from you, consider deleting or archiving the contact instead.
Unsubscribe tag rules
Once the 'Unsubscribe' tag has been applied to a contact in Levitate, it cannot be removed by any Levitate user. To stay in line with CAN-SPAM regulations, we do our best to mark and retain the tag on contacts that have unsubscribe. If a contact has been tagged in error, or re-opts in, contact Support or your Success specialist.
Note: In the case of campaigns and messages scheduled out ahead of time, Levitate will check in on each contact to ensure that they have not unsubscribed since the campaign or message has been scheduled before sending out a message. This applies to automation steps and all scheduled emails.