Daily Send Limits + Limitations

December 2023 Update

Each account has an account wide limit of 5,000 emails per 24-hour period that applies to all outbound emails, plain text and HTML newsletters.

This daily limitation will supersede configured email provider limits— so, when your account as a whole (all users accounted for) has hit that 5K limit in a 24-hour period, sending will halt until that 24-hour period has expired. Daily send limits, and hourly send limits, by user will still apply.

There are restrictions being pushed by Google and Yahoo in February 2024 that will cause automatic email stoppage, and potential email health and overall email account ramifications, if the limit of 5K is not observed.

Why the limits?

The motivation behind implementing an account wide limit is to further protect your email domain(s) when sending to larger groups— email providers like Google, Microsoft, and Yahoo keep a close eye on send volume, and applying a limit like this will provide a safeguard against being flagged as spam by your email provider or being locked out of your email account.

At the end of the day, we want you to be able to send messages that look and feel authentic, without worrying about being flagged as spam, locked out of your email account, or having your email health negatively impacted. These limits are safeguards to ensure that you are able to reach out to your clients, authentically and effectively, every day.

Check out our tips and tricks to looking & feeling authentic when sending out messages through Levitate!

Daily Send Limits Based on Email Server

Email Server	Number of emails in a 24-hour period per user
Office365	350
Google Workspaces (for business)	350
Exchange	350
IMAP	250
Outlook (personal)	200

The number of emails sent in a 24 hour period is set by the email provider to prevent spam. Levitate wants to ensure that we stay below this limit so the client can still send other daily emails.

Clients can still send to larger lists (less than 5k total size) since Levitate will automatically break up the list into multiple days to complete the send.

Send Type	Max List Size	Notes
Clients' email server	Based on email server send limits	Levitate’s recommendation These sends will have the best open and reply rates. Emails are sent from the clients own email server
HTML Newsletter	5K per send	Emails will send as quickly as possible, typically in a day. Ideal for an occasional send to a larger list Deliverability, open and reply rates will be less then standard Levitate emails Emails are sent from ‘mailer@levitate.email’ with the ‘Reply to’ as the clients email address Unsubscribe is automatically added to all emails *Financial is the exception. We will always send from the clients email domain because of compliance

Send Type

Max List Size

Notes

Clients' email server

Based on email server send limits

Levitate’s recommendation

These sends will have the best open and reply rates.
Emails are sent from the clients own email server

HTML Newsletter

5K per send

Emails will send as quickly as possible, typically in a day.
Ideal for an occasional send to a larger list
Deliverability, open and reply rates will be less then standard Levitate emails
Emails are sent from ‘mailer@levitate.email’ with the ‘Reply to’ as the clients email address
Unsubscribe is automatically added to all emails
*Financial is the exception. We will always send from the clients email domain because of compliance

The ideal setup is to use the clients email domain for personal and authentic outreach. Combined with the HTML newsletters for an occasional large send or a send that needs to go out quickly.
Anytime clients want to send to more than 5k contacts we should ask questions about what they are sending (quality of content) and the audience (prospect vs clients). Other questions include how frequently they will need to send to their list (every day/week/month)?
Cold prospecting to large lists is discouraged on any email method as it most likely will result in spam reports and deliverability issues. Levitate recommends using another method to first validate your leads and then use Levitate for a personal outreach to a smaller list of warm prospects.