Email Reporting

The Group Email Report is a holistic view of all emails that have been sent, that are in progress, and that are scheduled.

Users can check to see which contacts received, opened, and responded. A list of contacts whose emails bounced or failed is also available. To check in, go to Tags & Reports and choose Email Report. There, you can filter by the status of the email and who it was sent from.

Filtering options

Closeup of email analytics per campaign

Understanding and downloading email reporting data per campaign

For regular group email campaigns, you can keep track of how many contacts were emailed, how many viewed, how many replied, and how many failed. Typically the "failed" number indicates an email address that bounced. You can click on each email to get a detailed report. 

• You can download the report in CSV format
• You can view the email content that was sent
• Any contact that had a bounced email address will be automatically tagged as "email bounced", so be sure to look up that tag now and then to clean up that list!

Tracking Unsubscribes per Email Campaign

When going to Email Reporting to check on opens, clicks, and to send follow ups, you can also see which contacts chose to unsubscribe from that specific email campaign. Here's what it looks like:

Ubsub'd represents contacts that unsubscribed via this campaign specifically.

Sending a Follow-Up

Once a campaign has been fully sent, you can send a follow-up email and see the email analytics about open and reply rate.

Go to Tags & Reports, choose Email Report, and then choose the campaign you want to send a follow up for. If you are the sender of the original email, you will see a box on the right-hand side with the button Send Follow Up Email.

From there, you can compose the follow-up email on the left, and on the right, select who you want it to go to.

• You can send it to the entire list
• You can send to those who received the email (sometimes this number is different from the entire list because some emails bounced)
• You can send a follow-up to just those who replied
• You can send a follow-up to those who did not reply
• You can send a follow-up to those who clicked on a link or links in the message
• You can send a follow-up to those who did not click on a link in the message (regardless of whether they viewed the email or not
• You can send a follow-up to those who opened your last email but decided to not reply
• You can also send it to folks who did not view the email at all

Finally, you can schedule it out or send it out right away! Once you start to schedule the send, you will see the recipient list and be able to choose when you'd like it to send out.

Understanding Reporting Metrics and Discrepancies

Why Metrics May Differ Between Views

Summary View:

The Summary View provides a real-time snapshot of your campaign performance.

It’s designed for quick insights but may cache or delay updates to improve performance.

• Real-time approximation
• May cache data for performance
• Updates every few hours

Advanced Reporting:

The Advanced Reporting dashboard gives a more detailed and accurate picture of your data.

• More accurate, detailed data
• Updates more frequently
• Includes additional context

Common Causes of Open Rate Inflation

Even accurate systems can misread certain types of activity as “opens.” Here are common reasons your open rate may appear higher than expected:

• Email security filters or server pre-scanning trigger “opens” before a human views the email
• Viewing an email in your Sent folder counts as an open
• Email clients (like Apple Mail) that preload images mark emails as opened automatically
• Recipients opening the same email on multiple devices

How Levitate Tracks Opens

Levitate uses a standard industry method known as a tracking pixel —a tiny, invisible image embedded in your message. When the recipient’s email client loads images, the pixel loads too, and that event is recorded as an “open.”

Limitations:

• Images blocked = no open recorded (undercount)
• Auto-scanning software → false opens (overcount)
• Privacy features (like Apple Mail Privacy Protection) → reduced precision

Interpreting Your Metrics

Open rates are best used to observe trends, not to measure exact engagement.

Focus on trends, not absolutes:

• Compare campaign performance over time
• Look for relative improvements, not single numbers
• Use reply rate as a stronger indicator of engagement

Realistic expectations:

• 20–30% open rate = healthy benchmark
• 100% open rate = likely inflated
• Replies and responses are more meaningful than opens.

Use open rates to compare campaigns, not to judge success in isolation.

FAQs

• Why do my email metrics look different across views?
  • The Summary View is a quick, real-time snapshot designed for speed. It may cache or delay updates to improve performance.
  • Advanced Reporting pulls directly from Levitate’s full reporting database and refreshes more frequently, so it’s always the most accurate and up-to-date reflection of your campaign data.
  • In short: Always trust Advanced Reporting for final numbers.
• How to interpret reply and engagement rates
  • Email open rates can vary due to how email clients and servers handle messages.
    • For example:
      • Some security filters or spam checkers auto-open emails to scan them.
      • Certain email clients (like Apple Mail) preload images, counting as an “open” even if the recipient didn’t read it.
      • If images are blocked, the open may not be recorded at all.
  • These factors can inflate or deflate your open rate. This is why reply rate is usually a better measure of true engagement.
• Improving deliverability and engagement
  • How can I make sure my emails actually reach the inbox?
    • Deliverability depends on sender reputation, recipient engagement, and technical setup.
    • Here’s what helps:
      • Avoid large attachments and spam-triggering words like “Free!!!” or “Act now.”
      • Keep lists clean — remove bounced or inactive contacts regularly.
      • Send from a consistent address and make sure your sender name is recognizable.
      • Ask new contacts to add you to their address book — it signals to email providers that your messages are trusted.
• How does Levitate track email opens?
  • Levitate uses a standard tracking pixel — a tiny, invisible image embedded in the email.
  • When a recipient’s email client loads images, that pixel loads too, and the system records it as an “open.”
  • If the recipient’s client blocks images or loads them through a privacy proxy, that open may not register or might appear at a different time.