Texting Campaign Registration
As of July 2023, all major messaging API providers (we use Bandwidth) for A2P (application to consumer) text messaging must register their 10-digit number with The Campaign Registry (TCR). This applies to numbers generated on the Levitate platform, as well as numbers that we have hosted or ported into the platform.
Why should I register my texting campaign?
If you're hoping to send out 'mass texts' i.e. messages that aren't sent one on one, we require that you register your business for texting. Also, if you are in the mortgage or medicare industry, we also require that you register regardless of volume.
By registering all of the text message sends and text message campaigns going out via Levitate, we are helping ensure that your text messages have a much higher deliverability rate, as well as overall legitimacy. Registering your business keeps spammy marketing messages at bay, while also authorizing and prioritizing your sends. TCR will vet your business and ensure that you are remaining compliant with campaign restrictions and guidelines.
What do I need to do to be able to register?
To be able to submit your registration form, you must first work with your Success Specialist to ensure that your website information (privacy policy, contact form and opt-in language, etc.) has been green lit.
My Success Specialist gave me the green light...what do I do now?
To get started, read more about what you'll need (discussed above!) and non-compliance carrier fees that may apply.
Confirm that you're ready to register and continue on.
On the next page, you'll enter basic identifying information for yourself and for your company. You'll need to choose 'Business Type' out of a few options, choose what suits you best. Same for industry. You must provide your business's website URL so The Campaign Registry can check to ensure that you're compliant with their privacy policy and opt-in language requirements.
Next, you'll have to disclose if you are a direct lender.
From there, you'll have to confirm or deny if you're planning on sending phone numbers through text messages on Levitate. Essentially, we need to make sure we're providing the correct context and content of the text messages, so if you're sending phone numbers through text, please click 'Yes' and provide an example of what that'll look like. This question isn't meant to be a trick, just a way to ensure we know that you will be sending phone numbers, so that we can monitor and adjust accordingly.
Then, you'll be prompted to provide the URL to your website's privacy policy. If you don't have a privacy policy, they are pretty simple to generate online and can be added to your website easily— if you have had your website built by a third party, it should already have a privacy policy readily available!
Finally, you'll have to provide some context and details around how you ask contacts to opt-in for texting (online, offline (verbal), offline (form)). If you have a website form collecting email addresses, you'll need to provide that URL. If you're collecting consent offline, you'll need to provide a script of what you have printed or what you verbalize to your contacts.
Some finer details...
Non-Compliance Carrier Fees
The following content is prohibited by the telephone carriers in text campaigns. You are responsible for carrier fees, which may be up to $2,000 for each violation, if you use texting campaigns for the following:
High-Risk Financial Service
- Payday loans
- Non-Direct lenders
- Debt collection
Debt Forgiveness
- Debt Consolidation
- Debt Reduction
- Credit Repair Programs
Illegal Substances
- Cannabis
- Illegal Prescriptions
Work & Investment Opportunities
- Work from Home Programs
- Job Alerts from 3rd Party Recruiting Firms
- Risk Investment Opportunities
Other
- Gambling
- Any other illegal content
- Lead generation indicates the sharing of collected information with third parties
- Campaign types are not in compliance with the recommendations of or prohibited by the CTIA Short Code Monitoring Handbook, Version 1.7, or later.
- Campaign types are not in compliance with the recommendations of or prohibited by the CTIA Messaging Principles and Best Practices - 2019 version
If you have any questions about campaign registration please reach out to support@levitateapp.com.